mock & roll
A comprehensive rebrand of the Air Guitar World Championships, held every August in Oulu, Finland. Bold, angular graphic icons mixed with a playful, cool color palette reflect the quirky, playful, and energetic attitude of the event’s attendees. The variety of promotional materials and event collateral appeal to potential contestants, as well as those just going to enjoy the show. Through print advertisements, signage, merchandise, and more, this competition proves that anyone could have what it takes to mock & roll.