desert pepper salsa co.

Packaging design and illustration for Desert Pepper Salsa Co., located in El Paso, Texas. The inspiration for the designs was derived from the classic imagery of western film. The preacher paired with a blue backdrop represents the mild flavor. The stoic gunslinger paired with purple represents medium. The fighting bull paired with red is hot. The gridded western-style type uses distressing and a light-to-dark color gradient to give the illusion of the desert sun setting off in the distance.